Email Marketing
@ Swoveralls
The Result.
Increased revenue attributed to email marketing by 244% within the first year.
Drove ~177,000 sessions from email marketing to website within the first year, a 368% increase from previous year.
-
The Brand.
Combining two of the most common apparel concepts: sweatpants and overalls. To put it simply. Swoveralls are the comfiest thing you never knew ya needed.
-
The Strategy.
Designing and implementing effective email marketing campaigns that speak to our audience. Analyzing campaign performance to identify best performing content and areas to improve on. Ensuring emails follow industry best practices.
