Project Overview

The project involves refreshing the imagery and visual assets for Baboon to the Moon, aiming to create a more approachable and inviting aesthetic. The previous visuals may be too high-fashion for the target audience, and a more friendly design approach is sought. This project aims to update the brand's on-model imagery to make them more relatable and appealing to a broader audience.

About the Brand

Baboon To The Moon believes in getting lost and staying curious. We're inspired by those who challenge the status quo and follow their passions, even if that means taking unexpected and unconventional paths. This is why our logo is a squiggly line called The Lost Arrow — to remind us to live a colorful life and to make the world more colorful.