CREATIVE DIRECTION, CONCEPT, CREATIVE PRODUCTION, CREATIVE BRIEF, ON SET DIRECTION, EDITING

Project Overview

The objective of this project is to enhance its visual storytelling through high-quality and compelling images. The brand's product range is tailored to meet the diverse lifestyle needs of modern women, and it aims to align its imagery with the brand's core values of style, versatility, and empowerment.

About the Brand

Lyssé New York embodies a full collection of urban-inspired apparel designed to meet the lifestyle needs of today’s women. Born for all women, Lyssé wardrobe essentials transcend age groups, occupations and lifestyles to comfortably move, travel and live as women do. Beautifully and assuredly.