CREATIVE DIRECTION

DIGITAL MARKETING MANAGEMENT

Project Overview

The objective of this project is to visually showcase the high-quality and modern nature of Frances Austen's cashmere sweaters through e-commerce photography. The primary aim is to create a captivating visual narrative to communicate its luxurious, heirloom-quality cashmere garments to potential customers.

About the Brand

Frances Austen creates modern heirloom cashmere sweaters that are made in Scotland by a family-owned factory. Our clothes are designed to be confident and look best on you while being ethically sourced. Our high-quality garments are meant to last generations and are perfect for those who appreciate sustainability in fashion.