Project Overview

This project involved a significant overhaul of The Reset brand's imagery, with the goal of transforming it into a more modern and approachable visual identity. The previous imagery is perceived as rigid and uninviting, which may be deterring potential customers. The primary objective is to refresh the brand's imagery to make it more relatable, inviting, and in tune with its’ elevated essential designs.

About the Brand

The Reset is the ultimate shortcut to looking good and feeling confident in her clothes. We save her time by curating tight collections of versatile, flattering, style-forward pieces that she can mix and match with everything.

Everything she wants, nothing she doesn't need.